Recently McDonalds informed that it aims to get rid of antibiotic fed chicken in the near future along with that the rest of restaurant chains also expressed similar goals. But is it really possible to make healthier chicken and keep it cheap at the same time? Kee Song Group in the South East Asia has the answer. The food giant says that it uses good bacteria in the diet of chicken and along with that a right quantity of water can help industry to face the biggest challenges. In a world where consumer awareness is growing, people are opting for more organic and healthy food.
This set of more aware consumers, exposed to information due to internet can reduce the profit of traditional fast food chains like McDonalds. The recent profit loss of McDonalds is example of that as consumers are moving towards other players which offer fresh, chemical free food. The food standards and safely have been shaken recently as media reported supply of horse meet in beef shops at Europe and growth drugs affecting the bodies of US cattle along with melamine-tainted milk powder in China.
This has created severe reputation risks for the brands. The south East Asian poultry major says that its only take 10-12 percent more finance to create drug-free chicken than the traditional antibiotic fed chicken. Using this technique you can sell the chicken cheaper than free-range organic chicken in the stores. The Malaysian farm of the firm produces around 4 million drug-free birds annually and the chicken will be exported to China soon.